About Us
Bootstrapped Beginnings
Our Story
Seven years ago, in a small virtual space in Austin, Texas, Profilers was found. With nothing but a vision and sheer determination, we stretched every penny and did everything manually—handling each business formation order with utmost care and precision. Back then, orders came in through phone calls and personal references, meticulously logged in filing cabinets. Every detail mattered because every client’s dream was our responsibility.
As we grew, we moved into our first commercial space in Austin—a modest yet pivotal step in our journey. This space became more than just an office; it became a symbol of how far we’d come. Today, that humble space has transformed into our global headquarters, where we’ve helped over 50,000 entrepreneurs, especially from Asia, turn their ideas into businesses in the USA. Our journey is a testament to what’s possible when you combine grit, passion, and an unwavering belief in the dreams of those you serve.
Redefining the Industry
We noticed a rising tide of Asian entrepreneurs entering the booming e-commerce market in the USA. But there was a challenge: many faced significant barriers in forming companies due to limited funds in their early stages. Recognizing this gap, we made a bold decision to disrupt the industry.
During the height of the pandemic, we introduced a groundbreaking offer: Free LLC formation, including state fees, for entrepreneurs ready to take the leap in the U.S. market. Unlike our competitors, we didn’t have millions in funding or the backing of institutional investors. What we had was a deep commitment to breaking down barriers and leveling the playing field.
It was a risk, but it was the right thing to do. This initiative became a lifeline for countless entrepreneurs during a time of uncertainty. While others hesitated, we stepped forward. Today, that offer still stands as a beacon of support, unmatched by even the largest players in our field.
The Profilers Difference
At Profilers, we understand the challenges of Asian entrepreneurs—especially when it comes to managing limited resources. We know that starting a business is not just about cutting costs; it’s about making smart investments in the essentials, like forming a company.
That’s why we didn’t stop at offering free company formations. We went a step further. We developed an automated system that simplifies the process of forming an LLC directly with U.S. state authorities. State websites are often complex and confusing, with legal jargon and a non-intuitive user interface that leaves entrepreneurs frustrated. Our platform removes this barrier by providing a seamless, easy-to-use experience.
This innovation not only empowers our clients but also streamlines our operations, reducing the need for large operational teams. It’s a win-win that sets us apart—not just in the Asian market but globally.
The Profilers Difference
Champion our customers
Our customers are at the center of everything we do, and we’re laser focused on being a trusted partner at every step of their journey. We work tirelessly to provide access to the tools and expertise people need to start and grow their businesses. We understand and constantly think about our customers’ most critical challenges today so we can make their businesses more successful and hassle-free tomorrow.
Focus on results
We are all owners of our business results. We set measurable goals, track progress regularly, and hold each other accountable. We aren’t afraid to take big chances and make some mistakes that we’ll learn and grow from — just like our customers do. We keep an entrepreneurial mindset, never settle for how it’s always been done, and keep pushing boundaries until we find a better way forward. We focus our time on impactful work to deliver outstanding results for our customers.
See the whole picture
Our customers are at the center of everything we do, and we’re laser focused on being a trusted partner at every step of their journey. We work tirelessly to provide access to the tools and expertise people need to start and grow their businesses. We understand and constantly think about our customers’ most critical challenges today so we can make their businesses more successful and hassle-free tomorrow.
Keep it simple
We communicate clearly and directly to make sure our message can be understood with no confusion. We incorporate others' views, actively listen to new ideas, and embrace inquiry and debate. We value transparent, inclusive, and respectful communication to build and maintain trust with each other and our customers.
The Values That guide us
We build great teams by recognizing, motivating, and inspiring each other. We realize that we can’t do it alone, and success comes from working together as one team. We embrace a diversity of perspectives and celebrate our differences and our achievements together. We lead with empathy and respect, and we’re committed to each other’s success.
Our Mission
Our mission is to revolutionize how entrepreneurs around the world start their businesses, with a particular focus on supporting Asian entrepreneurs. We aim to minimize the cost and complexity of setting up businesses in the USA, UK, and across Asia.
But our mission goes deeper. We believe that legal help should be accessible to everyone—regardless of their background, economic status, or identity. We strive to lift up underserved and underrepresented communities often excluded by traditional legal systems.
Through partnerships with nonprofits, corporate giving, and community service initiatives, we’re committed to making a real difference. Our employees are empowered with service days off and corporate matching programs because we believe in leading by example.
At Profilers, we don’t just help entrepreneurs form businesses; we’re building a legacy of empowerment, equity, and opportunity for everyone.
Excellent 4.7 Out of 5
